Latin expressions explained (25): ad hominem.

This Latin phrase means « towards the man », directed towards a specific individual. It is used to evoke arguments directed against a particular person. An ad hominem argument targets a person and opposes someone who is well-identified.

Often, an ad hominem argument reiterates the words or actions of the person being opposed. Therefore, they are not general, universal arguments that concern everyone. They are arguments that derive their strength from their concrete, personal character.

Ex.: During the last debate, I suffered ad hominem attacks from my opponent. (During the last debate, I suffered personal attacks from my opponent.)

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